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Apollo.io logo
Apollo.io

Apollo.io

A combined sales intelligence and sales engagement platform pairing a B2B contact database with sequence, email, and dialer workflows.

Best for

Teams that want prospecting data and outbound execution in one self-serve surface.

Buyer

SDR leaders, founders, and self-serve sales teams

Pricing posture

Freemium tier plus public plan pricing into enterprise.

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Capabilities

Feature highlights

  • Bundles a contact and company database with sequences, email, and dialer in one platform.
  • Self-serve pricing posture is unusual in a category dominated by enterprise sales motions.
  • AI features focus on email drafting, sequence assistance, and account research.
Evidence

What the evidence shows

  • Apollo's official site positions the product as combined sales intelligence and engagement.
  • Public pricing pages document plan tiers from free through enterprise.

Sources

Versus

Comparisons

Versus
Clay logoApollo.io logo

Clay vs Apollo

Clay composes 150+ data providers with AI research agents and lets teams design their own enrichment-to-outreach workflows. Apollo bundles its own 230M+ contact database with sequencing, dialer, and CRM in a single vertically integrated product.

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Outreach logoOutreach

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Salesloft logoSalesloft

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Sales engagement platform built around cadence design depth, prospecting workflows, and rep execution — Conductor AI assists reply generation and prioritization without forcing reps to leave the cadence canvas.

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