What it does
Content Spy crawls a marketing site from its sitemap and keeps an inventory of every page: the title, H1 and meta description, the headings and calls to action, the outbound links, and the third-party scripts and embeds (forms, chat widgets, analytics, demo players) each page carries.
On top of that inventory it runs AI reviewer lanes over the copy. A claim verifier checks whether what a page asserts is backed by evidence elsewhere on the site. A capability-gap lane compares the pages against the product's stated capabilities. A CTA-consistency lane flags pages whose calls to action contradict each other or the buying journey. A conquest audit reads competitor pages for claims worth answering. Every finding is scored, quoted, and tied to the page it came from.
Other capabilities:
- Six-axis page scores. Technical SEO, content quality, product fit, ICP fit, conversion fit and evidence strength, rolled into a composite per page.
- Site chat. Ask which pages contain, link to, or embed something and get a cited answer from the crawl.
- Bridge to TurnkeyGTM. Import a crawl into your knowledge base and generate a Website and Content Strategy artifact you can refine in chat.
Who it's for
- Product marketers auditing whether the site still says what the positioning says.
- Growth and web leads looking for pages with weak or conflicting calls to action before a campaign sends traffic to them.
- Founders who inherited a website and need to know what is on it before rewriting it.
How it works
- Register a target. Give Content Spy the site's sitemap URL and, optionally, the competitors to audit.
- Crawl. Content Spy fetches every page, extracts its anatomy, and stores the inventory.
- Review. Turn on the reviewer lanes you want. Findings arrive with a severity, a quote, and the page.
- Explore. Search the inventory, filter by embed vendor, or ask site chat a question.
- Turn it into strategy. Import the crawl into TurnkeyGTM and generate the Website and Content Strategy artifact.
The app is in the queue for public launch on its subdomain. Join the waitlist on the launcher to be notified when it opens.
Related resources
- Template: Messaging framework — decide what the site should say before auditing what it does say.
- Guide: How to align sales and marketing teams
- Glossary: Activation rate