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TurnkeyGTM
Marketing · Product marketing

Positioning that keeps up with the market

We turn call evidence, churn reasons and competitor changes into positioning, battle cards and launch messaging you approve, with the proof gaps named.

Book a callWhat we build

A week in product marketing, before and after

  1. Mon 9:00
    The positioning doc says the differentiator is speed. Three recent lost deals say otherwise.
    The claims matrix shows which differentiators the evidence supports and which it contradicts.
  2. Tue 9:30
    A competitor changes pricing on Tuesday. The battle card notices in November.
    The digest lands Wednesday with the diff, the affected rows and a draft update waiting for approval.
  3. Wed 13:00
    Launch messaging is drafted from the product spec.
    Launch messaging is drafted from the requests and language in the interviews that asked for the feature.
  4. Thu 15:30
    Sales says the messaging does not land. Nobody can say where.
    Tagged calls show which message reps use and which objection follows it.
  5. Fri 11:00
    The competitive deck is a quarterly project.
    The competitive record updates weekly and the deck is generated from it when needed.

What we build for product marketing teams

6 capabilities, each with its own page: the deliverables, the steps, and what is not promised.

Messaging and positioning

Positioning and messaging stress-tested against what customers actually say, with the proof gaps named.

See the deliverables

Competitor monitoring and battle cards

A standing watch on the competitors you name: pricing, positioning and product-page changes roll into a cited digest and refreshed battle-card rows.

See the deliverables

Transcript tagging and classification

Call, interview and support transcripts classified against a taxonomy you approve, each tag linked to the passage it came from.

See the deliverables

Churn and win/loss analysis

Churned, won and lost records tagged with structured reasons and product insights, linked to revenue context and ranked.

See the deliverables

ICP and buying-committee development

A written ideal-customer profile and buying-committee map built from your own won, lost and churned accounts rather than a template.

See the deliverables

Content marketing engine

Briefs, drafts and repurposed pieces generated from your own material with citations back to the source, plus the glossary and internal-linking system that makes it compound.

See the deliverables
All capabilities →

What stays under your control

The promises that hold on every engagement, and the ones we do not make on this one.

On every engagement

  • Outputs cite the document or conversation they came from, so a person can check before acting.
  • A person approves anything that reaches a customer or writes to a system of record.
  • Delivery is Slack, email or a document you own. Other channels are not offered.
  • Fixed price, agreed before we start. Nothing numeric is published on this site.

The work runs on the TurnkeyGTM platform where it fits, and on plain software where it does not.

Not promised here

  • Battle-card and positioning changes are drafts until you approve them.
  • Competitor monitoring reads public pages only.
  • We name what the evidence does not support; we do not invent proof.

How an engagement runs

One call to scope it, one fixed price to approve, one build you can trust before it goes live, then a handover.

The full process
  1. 1

    Scope the work

    A thirty-minute call on what your team does by hand every week, where the information lives, and who needs the output.

  2. 2

    Fixed price, ROI up front

    You get a written proposal with a fixed price and an honest estimate of the hours it gives back.

  3. 3

    Build beside your process

    We design and build the automation and run it next to the manual version until the outputs match and you trust them.

  4. 4

    Hand over, keep it running

    Documentation and runbooks so your team owns it.

Questions we get asked

Teams product marketing works with

Marketing: Leadership, product marketing, growth and lifecycle: the teams that turn evidence into messages.

Marketing

Ground campaigns, content and positioning in what customers say on calls and in tickets, with a citation behind each claim.

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Sales

Turn call recordings and deal notes into account briefs, objection guides and battle cards a rep can check against the source.

Learn more

Sales enablement

Keep the playbook, the battle cards and the onboarding material current from what reps hear, not from the last offsite.

Learn more

Tell us what your product marketing team does by hand.

A thirty-minute call is enough to know whether it is worth automating. Fixed price, agreed before we start.

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