Churn and win/loss analysis
Churned, won and lost records tagged with structured reasons and product insights, linked to revenue context and ranked.
What you get
Each deliverable names the format it arrives in. These are the formats the stack produces today.
Tagged dataset
Spreadsheet or CSV
Reasons taxonomy
Agreed with you first
Ranked insight board
By count and revenue context
Summary for the roadmap or pricing review
One document
How it works
- 1
Agree the taxonomy
Reason categories and product areas, in your words.
- 2
Tag the record
Churn notes, win/loss notes and exit calls are classified, with a person reviewing a sample.
- 3
Rank and summarise
Reasons are ranked with the accounts and revenue context behind them, and written up for the decision they serve.
Where it fits
The teams whose pages list this capability.
What runs where
On the platform
- Tagging and the account record run on the platform
Built for you
- Taxonomy and ranking rules are yours
What stays under your control
The promises that hold on every engagement, and the ones we do not make on this one.
On every engagement
- Outputs cite the document or conversation they came from, so a person can check before acting.
- A person approves anything that reaches a customer or writes to a system of record.
- Delivery is Slack, email or a document you own. Other channels are not offered.
- Fixed price, agreed before we start. Nothing numeric is published on this site.
The work runs on the TurnkeyGTM platform where it fits, and on plain software where it does not.
Not promised here
- Works from your records and notes; we do not interview churned customers unless scoped separately.
- Revenue context comes from your exports; we do not estimate it.
Questions we get asked
More in research & intelligence
ICP and buying-committee development
A written ideal-customer profile and buying-committee map built from your own won, lost and churned accounts rather than a template.
See the deliverablesCompetitor monitoring and battle cards
A standing watch on the competitors you name: pricing, positioning and product-page changes roll into a cited digest and refreshed battle-card rows.
See the deliverablesProspect and target-list building
Source-backed target lists from public signals — hiring, leadership changes, launches — validated and deduplicated before they reach you.
See the deliverablesHow an engagement runs
One call to scope it, one fixed price to approve, one build you can trust before it goes live, then a handover.
The full process- 1
Scope the work
A thirty-minute call on what your team does by hand every week, where the information lives, and who needs the output.
- 2
Fixed price, ROI up front
You get a written proposal with a fixed price and an honest estimate of the hours it gives back.
- 3
Build beside your process
We design and build the automation and run it next to the manual version until the outputs match and you trust them.
- 4
Hand over, keep it running
Documentation and runbooks so your team owns it.
Tell us where this fits in your week.
A thirty-minute call is enough to scope it. Fixed price, agreed before we start.