Marketing · Growth and PLG

Experiments that learn from the last one

We build the scoring, the target lists and the automations growth teams need, and a record of results the next experiment can start from.

A week in growth marketing, before and after

  1. Mon 10:00
    The experiment backlog is a spreadsheet of ideas nobody has ranked.
    Ideas are ranked against the engagement score and the churn reasons, with the evidence attached.
  2. Tue 14:00
    Building a target list takes a week of manual research.
    The list arrives with the signal and source per row, deduplicated against the CRM.
  3. Wed 9:30
    Activation is measured by logins.
    Activation is measured by the behaviours that predicted retention in your own data, with the weights written down.
  4. Thu 16:00
    An experiment ends and its result lives in a Slack thread.
    The result is recorded with its hypothesis, metric and decision, and the next brief cites it.
  5. Fri 11:30
    The growth report is rebuilt by hand each Friday.
    The digest is scheduled and each figure links to its source.

What stays under your control

The promises that hold on every engagement, and the ones we do not make on this one.

On every engagement

  • Outputs cite the document or conversation they came from, so a person can check before acting.
  • A person approves anything that reaches a customer or writes to a system of record.
  • Delivery is Slack, email or a document you own. Other channels are not offered.
  • Fixed price, agreed before we start. Nothing numeric is published on this site.

The work runs on the TurnkeyGTM platform where it fits, and on plain software where it does not.

Not promised here

  • Scores explain their inputs and do not claim to predict revenue.
  • Target lists carry no contact data; outreach is yours to run under your own permissions.
  • We do not run paid media.

How an engagement runs

One call to scope it, one fixed price to approve, one build you can trust before it goes live, then a handover.

The full process
  1. 1

    Scope the work

    A thirty-minute call on what your team does by hand every week, where the information lives, and who needs the output.

  2. 2

    Fixed price, ROI up front

    You get a written proposal with a fixed price and an honest estimate of the hours it gives back.

  3. 3

    Build beside your process

    We design and build the automation and run it next to the manual version until the outputs match and you trust them.

  4. 4

    Hand over, keep it running

    Documentation and runbooks so your team owns it.

Questions we get asked

Tell us what your growth marketing team does by hand.

A thirty-minute call is enough to know whether it is worth automating. Fixed price, agreed before we start.