Lifecycle programs built on real engagement
We design engagement-based segments, draft sequences from your own content and customer language, and keep sends behind an approval step.
A week in lifecycle marketing, before and after
- Mon 9:00Segments are defined by plan and signup date.Segments are defined by the behaviours that predicted retention, with the weights visible.
- Tue 11:00The onboarding sequence was written at launch and never revisited.Drafted revisions cite the questions new customers asked support in the last quarter.
- Wed 14:00A win-back email goes to accounts that churned for reasons the email cannot address.Churn reasons are tagged, and the win-back sequence is drafted per reason.
- Thu 10:30Personal data flows into the email tool from three sources with no rule set.A data-handling rule set governs what fields move where, and suppression is respected.
- Fri 15:00Lifecycle reporting is a screenshot in a deck.The digest reports by segment and sequence with the figures traced to source.
What we build for lifecycle marketing teams
6 capabilities, each with its own page: the deliverables, the steps, and what is not promised.
User engagement scoring
A transparent engagement or health score built on the behaviours that predicted retention in your own data, with the weights written down.
See the deliverablesContent marketing engine
Briefs, drafts and repurposed pieces generated from your own material with citations back to the source, plus the glossary and internal-linking system that makes it compound.
See the deliverablesAI workflow automation
The workflow your team repeats every week, automated with AI where it helps and plain software where it does not, run beside your current process until you trust it.
See the deliverablesPII protection and data handling
Redaction, minimisation and handling rules for personal data in transcripts, tickets and documents before any model sees them, with residency where your obligations require it.
See the deliverablesTranscript tagging and classification
Call, interview and support transcripts classified against a taxonomy you approve, each tag linked to the passage it came from.
See the deliverablesRecurring reports and digests
The weekly or daily summary someone assembles by hand today, delivered on a schedule to Slack or email with each figure traced to its source.
See the deliverablesWhat stays under your control
The promises that hold on every engagement, and the ones we do not make on this one.
On every engagement
- Outputs cite the document or conversation they came from, so a person can check before acting.
- A person approves anything that reaches a customer or writes to a system of record.
- Delivery is Slack, email or a document you own. Other channels are not offered.
- Fixed price, agreed before we start. Nothing numeric is published on this site.
The work runs on the TurnkeyGTM platform where it fits, and on plain software where it does not.
Not promised here
- Nothing is sent automatically; drafts go out after your approval.
- Suppression and consent state are respected; we never revive unsubscribed contacts.
- We work with your email tool; we do not replace it.
How an engagement runs
One call to scope it, one fixed price to approve, one build you can trust before it goes live, then a handover.
The full process- 1
Scope the work
A thirty-minute call on what your team does by hand every week, where the information lives, and who needs the output.
- 2
Fixed price, ROI up front
You get a written proposal with a fixed price and an honest estimate of the hours it gives back.
- 3
Build beside your process
We design and build the automation and run it next to the manual version until the outputs match and you trust them.
- 4
Hand over, keep it running
Documentation and runbooks so your team owns it.
Questions we get asked
Teams lifecycle marketing works with
Marketing: Leadership, product marketing, growth and lifecycle: the teams that turn evidence into messages.
Growth marketing
Find the accounts and behaviours worth an experiment, then keep the results where the next experiment can reuse them.
Learn moreCustomer support
Answer from your own documentation, tag what customers ask, and surface the themes before they show up as churn.
Learn moreMarketing
Ground campaigns, content and positioning in what customers say on calls and in tickets, with a citation behind each claim.
Learn moreTell us what your lifecycle marketing team does by hand.
A thirty-minute call is enough to know whether it is worth automating. Fixed price, agreed before we start.