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TurnkeyGTM
Marketing · Leadership and demand generation

Marketing built on what customers actually said

We connect the customer evidence sales and support already collect to the content, positioning and campaigns your team produces, and we monitor the competitors you name.

Book a callWhat we build

A week in marketing, before and after

  1. Mon 10:00
    The campaign brief describes the buyer from a persona deck written two years ago.
    The brief quotes the last quarter's calls: the words buyers use, the objections, the triggers.
  2. Tue 9:30
    A competitor launches. Marketing finds out from a rep, a week later.
    The launch is in Tuesday's digest with the page diff and the battle-card rows it touches.
  3. Wed 15:00
    Content ideas come from a brainstorm.
    Content ideas come from the ranked list of questions customers asked this month.
  4. Thu 11:30
    Nobody knows which site pages make claims that sales no longer makes.
    The site audit lists the pages, the claims and what the evidence supports.
  5. Fri 14:00
    The marketing report tracks activity.
    The digest tracks which messages showed up in won deals, with the calls behind it.

What we build for marketing teams

6 capabilities, each with its own page: the deliverables, the steps, and what is not promised.

Messaging and positioning

Positioning and messaging stress-tested against what customers actually say, with the proof gaps named.

See the deliverables

Content marketing engine

Briefs, drafts and repurposed pieces generated from your own material with citations back to the source, plus the glossary and internal-linking system that makes it compound.

See the deliverables

Competitor monitoring and battle cards

A standing watch on the competitors you name: pricing, positioning and product-page changes roll into a cited digest and refreshed battle-card rows.

See the deliverables

ICP and buying-committee development

A written ideal-customer profile and buying-committee map built from your own won, lost and churned accounts rather than a template.

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Website and content audit

A crawl of your marketing site with every page's links, embeds and claims inventoried, and findings ranked by what they cost you.

See the deliverables

Recurring reports and digests

The weekly or daily summary someone assembles by hand today, delivered on a schedule to Slack or email with each figure traced to its source.

See the deliverables
All capabilities →

What stays under your control

The promises that hold on every engagement, and the ones we do not make on this one.

On every engagement

  • Outputs cite the document or conversation they came from, so a person can check before acting.
  • A person approves anything that reaches a customer or writes to a system of record.
  • Delivery is Slack, email or a document you own. Other channels are not offered.
  • Fixed price, agreed before we start. Nothing numeric is published on this site.

The work runs on the TurnkeyGTM platform where it fits, and on plain software where it does not.

Not promised here

  • Drafts are reviewed by your team before anything publishes.
  • We claim what the evidence supports; the claims matrix names what you cannot yet say.
  • We do not run ad spend or manage channels; we make the material and the record behind it.

How an engagement runs

One call to scope it, one fixed price to approve, one build you can trust before it goes live, then a handover.

The full process
  1. 1

    Scope the work

    A thirty-minute call on what your team does by hand every week, where the information lives, and who needs the output.

  2. 2

    Fixed price, ROI up front

    You get a written proposal with a fixed price and an honest estimate of the hours it gives back.

  3. 3

    Build beside your process

    We design and build the automation and run it next to the manual version until the outputs match and you trust them.

  4. 4

    Hand over, keep it running

    Documentation and runbooks so your team owns it.

Questions we get asked

Teams marketing works with

Marketing: Leadership, product marketing, growth and lifecycle: the teams that turn evidence into messages.

Product marketing

Keep positioning, battle cards and launch messaging current from the evidence, not the last workshop.

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Growth marketing

Find the accounts and behaviours worth an experiment, then keep the results where the next experiment can reuse them.

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Lifecycle marketing

Segment on real engagement, draft sequences from your own material, and keep a person approving what goes out.

Learn more

Tell us what your marketing team does by hand.

A thirty-minute call is enough to know whether it is worth automating. Fixed price, agreed before we start.

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