Marketing Qualified Lead
A marketing qualified lead is a lead that marketing has judged likely enough to become a customer to merit sales readiness or deeper nurture.
Primary keyword
marketing qualified lead
Plain-English definition
An MQL has shown enough fit or interest that the team should treat them differently from a raw lead.
Why it matters
MQL definitions shape funnel reporting, campaign optimization, and sales handoff quality.
Example
A director at an ICP account downloads a buying guide, attends a webinar, and visits pricing, crossing the company's MQL score threshold.
Common mistakes
Optimizing for MQL volume without sales acceptance, relying only on content downloads, or changing definitions without preserving reporting history.
TurnkeyGTM angle
TurnkeyGTM is designed to help marketing and sales align on the evidence behind lead quality, including real account context and buyer language.