3 terms

Funnel glossary

Lifecycle stages and handoffs from demand creation through qualified pipeline.

Lead Scoring

Lead scoring ranks leads or accounts based on fit, behavior, intent, and readiness signals.

A marketing qualified lead is a lead that marketing has judged likely enough to become a customer to merit sales readiness or deeper nurture.

A sales qualified lead is a prospect that sales has accepted as ready for direct sales engagement based on fit, need, timing, or intent.