Funnel glossary
Lifecycle stages and handoffs from demand creation through qualified pipeline.
Lead Scoring
Lead scoring ranks leads or accounts based on fit, behavior, intent, and readiness signals.
Marketing Qualified Lead
A marketing qualified lead is a lead that marketing has judged likely enough to become a customer to merit sales readiness or deeper nurture.
Sales Qualified Lead
A sales qualified lead is a prospect that sales has accepted as ready for direct sales engagement based on fit, need, timing, or intent.
Related reading
Guides, templates, and posts the terms in this category point to.
How to align sales and marketing teams
Alignment fails as a meeting problem because it is a data problem. Three feedback loops that connect what sales hears to what marketing writes.
Niche AI Models for GTM: Jev and Desert Ant
See how Jev and Desert Ant can classify, redact, transcribe, extract, and route GTM data before a larger language model handles the hard work.