Revenue Metrics glossary
Metrics for retention, efficiency, pipeline movement, and revenue quality.
CAC Payback Period
CAC payback period is the time it takes for gross profit from a customer to recover the sales and marketing cost required to acquire that customer.
Gross Revenue Retention
Gross revenue retention measures retained recurring revenue from an existing customer cohort before counting expansion revenue.
Net Revenue Retention
Net revenue retention measures how much recurring revenue is retained from existing customers after churn, contraction, expansion, and price changes.
Sales Velocity
Sales velocity measures how quickly qualified opportunities turn into revenue over a given period.
Related reading
Guides, templates, and posts the terms in this category point to.
What is GTM Intelligence? The Compound Advantage
GTM Intelligence turns scattered go-to-market data into a compounding knowledge asset. Learn how it works and why it matters.
How to reduce sales rep ramp time
New reps take three to six months to reach quota because the knowledge they need lives in other people's heads. A framework for cutting that in half.
The Frankenstack Problem: Why Your GTM Stack is Working Against You
Disconnected GTM tools can leave useful context stranded. Here's how to spot the integration tax and make knowledge reusable without replacing the whole stack.