4 terms

Revenue Metrics glossary

Metrics for retention, efficiency, pipeline movement, and revenue quality.

CAC Payback Period

CAC payback period is the time it takes for gross profit from a customer to recover the sales and marketing cost required to acquire that customer.

Gross revenue retention measures retained recurring revenue from an existing customer cohort before counting expansion revenue.

Net revenue retention measures how much recurring revenue is retained from existing customers after churn, contraction, expansion, and price changes.

Sales velocity measures how quickly qualified opportunities turn into revenue over a given period.