PLG glossary
Product-led growth signals that connect product usage to revenue motion.
Product Metrics
Activation Rate
Activation rate measures the share of new users or accounts that reach a defined moment of initial product value.
FormulaP2
Qualification
Product Qualified Lead
A product qualified lead is a user or account that has experienced meaningful product value and shows signals that they may convert or expand.
DefinitionP1
Related reading
Guides, templates, and posts the terms in this category point to.
Guide
How to align sales and marketing teams
Alignment fails as a meeting problem because it is a data problem. Three feedback loops that connect what sales hears to what marketing writes.
Blog
What is GTM Intelligence? The Compound Advantage
GTM Intelligence turns scattered go-to-market data into a compounding knowledge asset. Learn how it works and why it matters.