Back to glossary2 terms
Marketing glossary
Demand generation, account-based marketing, positioning, and attribution.
Demand Generation
Account-Based Marketing
Account-based marketing is a B2B strategy that focuses marketing and sales effort on selected high-value accounts with personalized engagement.
FrameworkP1
Segmentation
Ideal Customer Profile
An ideal customer profile describes the company type most likely to buy, succeed, retain, and create high lifetime value.
TemplateP1