Product & research · Product management

Roadmap arguments with the evidence attached

We turn interviews, tickets and churn notes into a ranked, cited record of what customers asked for and why, so a roadmap review starts from evidence rather than the loudest account.

A week in product management, before and after

  1. Mon 10:00
    A quarterly roadmap review argues from three loud accounts.
    The review opens on a ranked list of requests, each with the accounts, quotes and revenue context behind it.
  2. Tue 9:00
    A feature request arrives in Slack and is lost by Thursday.
    Requests are tagged to a theme and the theme shows who asked and when.
  3. Wed 13:30
    Churn reasons are a free-text field nobody reads.
    Churn reasons are classified against an agreed taxonomy and linked to the product areas involved.
  4. Thu 15:00
    Interviews are summarised by whoever ran them.
    Interviews are tagged against the same taxonomy, with each theme linked to the quotes.
  5. Fri 11:00
    The product digest is written from memory on Friday afternoon.
    The digest lists new themes, growing themes and the accounts behind them, on schedule.

What stays under your control

The promises that hold on every engagement, and the ones we do not make on this one.

On every engagement

  • Outputs cite the document or conversation they came from, so a person can check before acting.
  • A person approves anything that reaches a customer or writes to a system of record.
  • Delivery is Slack, email or a document you own. Other channels are not offered.
  • Fixed price, agreed before we start. Nothing numeric is published on this site.

The work runs on the TurnkeyGTM platform where it fits, and on plain software where it does not.

Not promised here

  • The taxonomy is agreed with you before bulk tagging; it is your vocabulary, not ours.
  • Ranking is by evidence and the context you supply; the decision stays with you.
  • Customer names and personal details are handled under a rule set agreed first.

How an engagement runs

One call to scope it, one fixed price to approve, one build you can trust before it goes live, then a handover.

The full process
  1. 1

    Scope the work

    A thirty-minute call on what your team does by hand every week, where the information lives, and who needs the output.

  2. 2

    Fixed price, ROI up front

    You get a written proposal with a fixed price and an honest estimate of the hours it gives back.

  3. 3

    Build beside your process

    We design and build the automation and run it next to the manual version until the outputs match and you trust them.

  4. 4

    Hand over, keep it running

    Documentation and runbooks so your team owns it.

Questions we get asked

Tell us what your product management team does by hand.

A thirty-minute call is enough to know whether it is worth automating. Fixed price, agreed before we start.