Synthesis that shows its quotes
We classify interview transcripts against a taxonomy you approve and keep each theme traceable to the passages behind it, so synthesis survives the researcher who did it.
A week in user research, before and after
- Mon 9:30Twelve interviews wait in a folder. Synthesis is a week of sticky notes.The transcripts are tagged against the taxonomy overnight and a person reviews the sample first.
- Tue 14:00A theme in the readout is challenged and the researcher hunts for the quote.The theme links to its quotes, with speaker and timestamp.
- Wed 11:00Last year's research is unfindable.The research record is searchable across studies, with the same taxonomy throughout.
- Thu 10:00Participant names sit in transcripts shared around the company.Personal details are redacted before the transcripts enter the record.
- Fri 15:30The readout is a deck that ages immediately.The readout is generated from the record and can be regenerated as new studies land.
What we build for user research teams
5 capabilities, each with its own page: the deliverables, the steps, and what is not promised.
Transcript tagging and classification
Call, interview and support transcripts classified against a taxonomy you approve, each tag linked to the passage it came from.
See the deliverablesCall and meeting intelligence
Sales and customer calls become a searchable record of pain points, objections and requests you can question across every call you have on file.
See the deliverablesKnowledge graph and ontology design
The entity types, relationships and confidence rules that let a company's knowledge be connected instead of piled.
See the deliverablesPII protection and data handling
Redaction, minimisation and handling rules for personal data in transcripts, tickets and documents before any model sees them, with residency where your obligations require it.
See the deliverablesCompany knowledge base
One connected, searchable place for what your business knows, so new hires, sales and support get the same grounded answer.
See the deliverablesWhat stays under your control
The promises that hold on every engagement, and the ones we do not make on this one.
On every engagement
- Outputs cite the document or conversation they came from, so a person can check before acting.
- A person approves anything that reaches a customer or writes to a system of record.
- Delivery is Slack, email or a document you own. Other channels are not offered.
- Fixed price, agreed before we start. Nothing numeric is published on this site.
The work runs on the TurnkeyGTM platform where it fits, and on plain software where it does not.
Not promised here
- A researcher reviews the taxonomy and a tagged sample before any bulk run.
- Participant data is redacted under a rule set agreed first; recordings stay in your storage.
- The synthesis is yours; we build the record and the tagging, not the conclusions.
How an engagement runs
One call to scope it, one fixed price to approve, one build you can trust before it goes live, then a handover.
The full process- 1
Scope the work
A thirty-minute call on what your team does by hand every week, where the information lives, and who needs the output.
- 2
Fixed price, ROI up front
You get a written proposal with a fixed price and an honest estimate of the hours it gives back.
- 3
Build beside your process
We design and build the automation and run it next to the manual version until the outputs match and you trust them.
- 4
Hand over, keep it running
Documentation and runbooks so your team owns it.
Questions we get asked
Teams user research works with
Product & research: Product, UX research and data: the teams that decide what gets built and whether it worked.
Product management
Mine interviews, tickets and churn notes for the requests and the reasons behind them, ranked with the evidence attached.
Learn moreProduct marketing
Keep positioning, battle cards and launch messaging current from the evidence, not the last workshop.
Learn moreData and analytics
Design the scoring models, the taxonomies and the pipelines that make the rest of the GTM stack's AI checkable.
Learn moreTell us what your user research team does by hand.
A thirty-minute call is enough to know whether it is worth automating. Fixed price, agreed before we start.