Messaging and positioning
Positioning and messaging stress-tested against what customers actually say, with the proof gaps named.
What you get
Each deliverable names the format it arrives in. These are the formats the stack produces today.
Messaging framework
Document
Positioning critique
Document
Claims matrix: supported, unsupported, needs evidence
Spreadsheet
How it works
- 1
Collect the claims
Every claim on your site and in your deck, listed.
- 2
Test each against the evidence
Calls, tickets, win/loss notes: which claims customers echo, which they contradict.
- 3
Rewrite and name the gaps
The framework is rewritten around supported claims and the matrix says what needs proof.
Where it fits
The teams whose pages list this capability.
What runs where
On the platform
- Evidence retrieval and the claims record run on the platform
Built for you
- Framework and critique
What stays under your control
The promises that hold on every engagement, and the ones we do not make on this one.
On every engagement
- Outputs cite the document or conversation they came from, so a person can check before acting.
- A person approves anything that reaches a customer or writes to a system of record.
- Delivery is Slack, email or a document you own. Other channels are not offered.
- Fixed price, agreed before we start. Nothing numeric is published on this site.
The work runs on the TurnkeyGTM platform where it fits, and on plain software where it does not.
Not promised here
- The claims matrix is the point: it says what you cannot yet say.
- We do not invent proof; unsupported claims are marked, not removed silently.
Try a piece of it
Free tools from the TurnkeyGTM ecosystem that do a small part of this job in the browser. No account needed.
Questions we get asked
More in content & messaging
Content marketing engine
Briefs, drafts and repurposed pieces generated from your own material with citations back to the source, plus the glossary and internal-linking system that makes it compound.
See the deliverablesWebsite and content audit
A crawl of your marketing site with every page's links, embeds and claims inventoried, and findings ranked by what they cost you.
See the deliverablesRecurring reports and digests
The weekly or daily summary someone assembles by hand today, delivered on a schedule to Slack or email with each figure traced to its source.
See the deliverablesHow an engagement runs
One call to scope it, one fixed price to approve, one build you can trust before it goes live, then a handover.
The full process- 1
Scope the work
A thirty-minute call on what your team does by hand every week, where the information lives, and who needs the output.
- 2
Fixed price, ROI up front
You get a written proposal with a fixed price and an honest estimate of the hours it gives back.
- 3
Build beside your process
We design and build the automation and run it next to the manual version until the outputs match and you trust them.
- 4
Hand over, keep it running
Documentation and runbooks so your team owns it.
Tell us where this fits in your week.
A thirty-minute call is enough to scope it. Fixed price, agreed before we start.