Terms
Artifact A deliverable document generated from your knowledge base. Artifacts turn your extracted intelligence into usable outputs like battle cards, messaging guides, or persona summaries.
Canvas A visual workspace with sticky notes for brainstorming and organization. Use the Canvas to arrange ideas, group themes, and plan content visually.
Confidence Score A stored 0–100 score associated with an extracted entity, not proof that the statement is true. Document ingestion may automatically approve entities under its configured policy. Artifact-derived suggestions always need explicit approval, even at high confidence.
Entity A piece of structured knowledge extracted from your documents. Entities are categorized into 10 types, including Pain Points, Objections, Feature Requests, and more. See the Entity Types Reference for the full list.
Knowledge Graph The network of entities and relationships built from your documents. The knowledge graph connects your GTM intelligence so you can see patterns, surface insights, and generate artifacts grounded in real data.
Relationship A connection between two entities. Relationships describe how entities interact — for example, one entity might "support" another, or two might "contradict" each other. Upstream identifies 8 relationship types automatically.
Review Queue Where pending knowledge suggestions appear for you to accept, edit, or reject. This includes all artifact-derived suggestions, regardless of confidence; publishing an artifact is not knowledge approval.
Sprint Planner A tool for organizing work into epics, sprints, and tasks. The Sprint Planner helps your team plan and track product, marketing, and operational initiatives.
Staleness When an entity hasn't been validated recently and may be outdated. Stale entities are flagged so you can review and confirm whether they're still accurate, keeping your knowledge graph current.
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