Colin Burton
Founder & CEO
SaaS growth and go-to-market enthusiast.
11 pieces
- Article
Weekly AI & Tech Briefing: September 19–25, 2026
A weekly rollup of model pricing, agent controls, evaluation research, and AI workflow funding, with practical GTM tests and visual explainers.
September 25, 202618 min read - Article
Niche AI Models for GTM: Jev and Desert Ant
See how Jev and Desert Ant can classify, redact, transcribe, extract, and route GTM data before a larger language model handles the hard work.
September 18, 20269 min read - Article
Context drives GTM. Start with what’s already written down.
Use sales transcripts and product mockups to sharpen GTM decisions. Preserve buyer language, test ICP hypotheses, and verify what permissions really promise.
September 17, 202613 min read - Article
48 AI Writing Quirks and How to Fix Them
Learn to spot 48 common AI writing quirks, repair vague or formulaic prose, preserve the author's voice, and use a practical editing prompt and checklist.
September 12, 202627 min read - Article
Git GTM: your go-to-market team needs a main branch
Engineering manages scattered work with version control. GTM teams still run on copies of copies. How to give your go-to-market a main branch.
September 5, 20268 min read - Article
Introducing TurnkeyGTM
Meet TurnkeyGTM: GTM intelligence built around your team’s work. Explore the platform, software directories, practical resources, and free tools in one place.
September 5, 20264 min read - Guide
How to build competitive battle cards reps actually use
Most battle cards are stale within weeks and ignored within months. A structure and a maintenance loop that keeps them current and trusted.
September 5, 202610 min read - Guide
How to reduce sales rep ramp time
New reps take three to six months to reach quota because the knowledge they need lives in other people's heads. A framework for cutting that in half.
September 5, 202610 min read - Guide
How to align sales and marketing teams
Alignment fails as a meeting problem because it is a data problem. Three feedback loops that connect what sales hears to what marketing writes.
September 5, 202610 min read - Article
What is GTM Intelligence? The Compound Advantage
GTM Intelligence turns scattered go-to-market data into a compounding knowledge asset. Learn how it works and why it matters.
March 15, 20263 min read - Article
The Frankenstack Problem: Why Your GTM Stack is Working Against You
Disconnected GTM tools can leave useful context stranded. Here's how to spot the integration tax and make knowledge reusable without replacing the whole stack.
March 12, 20264 min read
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